New Balance 2002R

Like a wine that matures to perfection with age, the New Balance 2002 presents itself as a leader in footwear. First introduced in 2010 as the heir to the 2001 model, they adopted and refined the functional aspects of their predecessor, offering a gel component on the heel for better cushioning, a breathable upper and a sportier look. Initial sales did not reflect the future glory of the New Balance 2002R. However, as the end of the decade approached and the dad shoe trend grew, the model became a legend.

The addition of the letter "R" to the 2002's designation symbolizes its transformation from a performance-oriented shoe to a lifestyle sneaker that excels in high comfort and quality materials both on the outside and inside. The creative director of NB Japan, Tetsuya Shono, is behind their design, which reflects the urban sneaker culture of the 1920s. This transformation of the American streetwear aesthetic into a contemporary trend has defined modern urban style. Give yourself a sense of sidewalk domination with the New Balance 2002R.